Digital marketing is the use of digital channels, platforms, and technologies to promote products, services, or brands to potential customers. Digital marketing includes various techniques like search engine optimization (SEO), content marketing, email marketing, social media marketing, and mobile marketing. The main goal of digital marketing is to reach and engage with the right target audience and convert them into customers. It is a cost-effective and measurable way to reach and connect with potential customers online.
SCOPE OF DIGITAL MARKETING.
Online channels and platforms used for promoting and advertising products/services through tactics such as SEO, social media, email marketing, content marketing, PPC ads, mobile marketing, and video marketing to build brand awareness, generate leads, and drive sales.